FCB/SIX

FCB/SIX is a first-of-its-kind creative data and CRM agency – built from the ground up to bring the twin pillars of creativity and data together. In order to ignite these combined elements, we also have a specialist data and technology consultancy, FCB/SIX Consulting. These two entities meld seamlessly together to create a distinctive offering that is an industry-first with data being the unifier.

We help marketers succeed by creating Individualized Brand Experiences at scale, connecting individuals to brands and brands to individuals. By re-centering brand focus on each customer’s experience, we enable connection via channels and moments in relevant ways. This drives acquisition, engagement, loyalty and, ultimately, unlocks lifetime value.

Our vision is to create a world in which no two people experience a brand in the same way. Because what matters differs from one person to the next. And a brand should always reflect its customers, letting them be active participants in shaping it.

Since its inception in 2016, FCB/SIX has won 17 Cannes Lions, including both Gold and Grand Prix awards in the Creative Use of Data category, 17 D&AD Pencils including a Black Pencil in 2020, and in 2019 won Ad Age’s inaugural Data & Analytics Agency of the Year award.

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